Nicole Rush

‘Paper off’ project. Designed new feature allowing customers to self-serve their bank statement preferences within the mobile app (Android or iOS). This feature was previously only available on the web app or desktop platform, and was an opt-out feature rather than opt-in. Led the research and design, alongside product owner, business analyst and developers to …

SmartStart is designed to alleviate the pain and frustration of having to deal with multiple government agencies during the stress and excitement of impending parenthood. Making it easy to navigate the maze of government services and entitlements for birth and beyond – like finding a midwife, adjusting welfare payments, applying for parental leave etc. SmartStart …

Te Hokinga ā Wairua – End of Life Service is the second in a series of ‘life events’ portals spearheaded by the Department of Internal Affairs (DIA). It can be used as a tool to plan ahead and prepare your affairs for your own passing, or as a guide to how to manage things when …

Worked in collaboration with GNS Science developers to update the GeoNet website and their Android and iOS app. GeoNet is the number one website New Zealanders turn to after they feel an earthquake. Website: www.geonet.org.nz For the mobile apps the navigation was simplified, fonts, icons and colours were updated to make them more accessible, and …

The previous Education Council website had not seen any significant change in many years, had usability issues, and was no longer serving its audience as well as it could. A redesign of the website was planned in the future, so in the interim the Education Council wanted to make improvements to address the most pressing …

The Nursing Council of New Zealand last received a new logo and brand guidelines in 2004, but had not seen any significant branding update since then. Subsequently the logo and brand required a refresh to bring it in alignment with modern visual design and digital standards. Created a refreshed logo that is modern and visually …

SmartStart, the online tool that provides step-by-step information and support to help you access the right services for you and your baby, required a distinctive identity and visual style for use online and in print. Personal, trusted and progressive was established as the foundation of the brand essence, and a brief to create a logo …

Te Hokinga ā Wairua – End of Life is an online tool giving easy access to government services and support pre or post death, for yourself or someone close. The subject of death is highly emotive, means different things to different people, and is very difficult to illustrate. Given this, it was decided the logo …