SmartStart Logo

SmartStart Logo

SmartStart, the online tool that provides step-by-step information and support to help you access the right services for you and your baby, required a distinctive identity and visual style for use online and in print.

Personal, trusted and progressive was established as the foundation of the brand essence, and a brief to create a logo that is both gender and culturally sensitive was established.

The final logo has woven together the shape of a baby and parent to illustrate a special ‘moment’ between them. Line work and shapes of the symbol are soft, flowing and circular to compliment the graphics within the visual design of the app.

 

Client
Department of Internal Affairs (DIA)
Categories